Top 5 Communications Tools for Public Relations & Marketing
Let's face it. No matter what your business, corporation or organization is, you need to have good public relations and marketing. It's easy to tell you to do your research and use them to your advantage to make sure your brand makes a positive impact on your target audience. Sure, I could tell you that, and leave you to discover what the best ways to do that would be. The business world can be a lot like the Hunger Games. You do your best to find your way but the statistics show the majority of small businesses don't make it. But our job at Leading Lady is to help you win the Games, and I'm about to give you the top five of tools you need to help you come out on top.
There are certain public relations and marketing tools that successful business use in order to reach their target audience and accumulate growth by connecting with them and potential customers. These tools are social media, blogs and SEO, newsletters, press releases and public event attendance. Each one of the tools I just mentioned allows you to raise brand awareness and connect with your customers in a more direct manner. Do you hear that? It sounds like opportunity knocking. Let's take a closer look.
I'm going to dive right in here and say that one of the most important tools for communication you can use is social media. You should know that I'm not just saying that because I think it's true. I'm saying that because it's what the statistics prove is true. According to Hubspot, more than half of marketers say their social media marketing efforts have generated more sales. And it's no wonder, considering one-third of the world's population uses social media. But these efforts do not include making a shoddy Facebook page with your brand name on it. It requires research and data collection to determine which social media platform your target audience uses the most and then you need to keep up with it. Sproutsocial.com reports that social media is the top choice for customer care channels. Your customers want to reach you. Now. Not through a robot, not through an email that could take days to get back to them, but through a direct line. Think Twitter responses or Facebook messages or even Instagram comments. To know your target audience is to know how to reach them and how to reach them in a way that makes them feel heard and understood. Another reason why I put social media at number one is because it's cost effective and there are a ton of ways for you to reach your customer and gain traffic, like using social media buttons on your blog that lead them to your profiles, giving them an opportunity to better connect with you and vice versa.
This leads me to tool number two, which is a two-for-one: blogs and Search Engine Optimization (SEO). I know these two things are not exactly the same but they are extremely tied together because your customer won't find your website at all if you don't properly optimize your site. According to Search Engine, Land's website SEO is the process of getting traffic from the organic results on search engines. This is just a fancy way of saying you adjust the words and phrases on your blog or website to be search engine friendly. The better your SEO is the easier it will be for your site to come up first in a google search. It's great to have a blog that your loyal customers may already know about. Blogs allow you to share new information with your customers and provide a way for them to feel more connected to you and your brand. But the goal is also to acquire new customers too right? You can't do that if they can't find you. Kick your SEO into high gear and your blog gets more traffic. Boom.
Number three is tried and true, press releases. Yes, I am talking about magazines and newspapers, but I'm also talking about radio, TV and online articles. No, I don't mean do all these things at once without doing your homework. The key is to be knowledgeable of which outlets will benefit you and reach more of your target audience. Using a press release to your advantage means increasing the chances of your business being seen and building your brand's profile. Choosing the right publications and working with the right journalists sets the stage for huge marketing success and an impactful way of raising awareness for new products. Another major way of doing this is my number four: newsletters. Publishing a newsletter and sending them your customers allow you to communicate directly with them and give them a chance to get to know your brand. Consumers don't connect with ads because they're bombarded with them every day. If you want your customer to remember you should have a newsletter that displays your expertise and provide a more in-depth look at your business. Bonus points if you promote your newsletter on your website because that allows you to gather contact details of possible customers and create a larger number of loyal customers.
Newsletters give your audience a chance to get to know your brand a little more, but the best way to get to know someone is by meeting face to face which is my number five: public event attendance. Appearing in the right public events is a great way to attract attention and keep them engaged. Not only will you create brand awareness, you'll also provide your customers with the opportunity to directly communicate with you, which is basically the whole point right? Each of the tools here could bring growth and longevity to your business if you use them correctly and follow through. Public relations and marketing could make or break you in the business game. But having the right plan and the right team can help get to the top. And Leading Lady is here to help you win.