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What To Know About Publicity

Publicity is everywhere. If you've seen a commercial on TV, heard one on the radio, or scrolled past an ad on Facebook you've witnessed publicity in action. Dictionary.com defines publicity as "extensive mention in the news media or by word of mouth or other means of communication." That means if you've seen or heard something about any kind of business or service, that business or corporation has effectively reached you through their publicity strategy. Every business no matter its size has to have a strategy to handle publicity because as easy as it is to create publicity it's just as easy for it to work against you. In order to be successful and stay relevant, you have to know the means of publicity that works for your business and gives you the best opportunity to raise brand awareness in the least amount of time. 

    There are two major types of publicity: online and offline. Their descriptions are pretty self-explanatory. Offline publicity is every type of media that is not online. Think print media like newspapers, magazines, and those giant billboards for everything from car insurance to theme parks. Online publicity is media on platforms like social media, email or websites. Both of these branches of publicity have the potential to broadcast your information effectively. The mission of publicity is to share information with the general public through the media. That information is anything that will raise awareness about a product or service. One of the fastest ways to do that in 2017 is through online publicity. 

You could have a great product or service but if you don't have a website it's going to be nearly impossible for you to reach the number of people you need to succeed. Now, maybe you do have a website, how do you think you're going to get people to see it? Getting your product or service out there in front of the masses is the major purpose of publicity but in order to reach your goals and continue growing, you have to be able to drive prospective customers to your site to get your information across to as many people as you can. A great example of that is the use of hashtags. You've seen them almost everywhere now, even in offline print media. Many brands will print magazine ads with a phrase and a hashtag to drive people who might not be online as often to their website. Adding small details like that can make a huge impact on your marketing goals by providing the data you need to find your target market and the best ways to reach them. Investing in a good public relations program is the move to make if you want to stay relevant and competitive. 

Public relations helps you understand where your publicity efforts are going. You need to know who is seeing your brand and who is bringing you the most business. Building beneficial relationships with stakeholders raises your brand awareness and how to keep people interested. You have to know who you're reaching so that you can create attention-grabbing marketing tools to help start a dialogue between you and potential customers. Utilizing the internet is a must if you want your business to stand out. At Leading Lady PR, public relations and marketing on the internet is something we know very well. Whether you're an artist or a small business owner your brand is unique and has the potential to be successful. We integrate social media, blogs, and email in our PR and marketing strategies that will be tailor-made for your marketing goals. Our job is to help you find your target audience to create the stories and the media that will reach them effectively. LLPR represents a new wave of public relations that has the potential to bring your business positive publicity in a number of ways. With specialties in digital communications, we can help you start to build the relationships you need create awareness for your brand or business. 

The world of publicity is simultaneously simple and complicated. The thing is getting publicity is easy. Anyone can get an ad in the newspaper or create a website. Complications arise when you need to create dialogue and keep your stakeholders interested. A giant billboard is just a giant billboard until you know if someone is responding to it and then figure out if another form of communication would be more effective. Does it sound easy? Maybe not. Do you have to do it alone? Not on our watch. 
 

Sources:

http://www.dictionary.com/browse/publicity?s=t

https://www.thebalance.com/what-is-publicity-2295550

http://www.marketingmo.com/campaigns-execution/publicity-for-business/

http://ctvirtualassistance.com/the-role-of-publicity-for-small-business-success/