Public Relations vs. Marketing
When you’re starting a brand or business the most important things you need to do is create a conversation about your product or service. Those conversations help develop a good reputation, which brings in new customers and continue to impress loyal customers. There are two main ways to do this: public relations and marketing. It’s very easy to look at these two things as two separate entities but it’s just as easy to intertwine them. The truth is, while marketing and PR are often integrated into the same strategies their missions and goals are different. That means you need to draw up an effective game plan for both PR and marketing in order for your business to grow, thrive, and reach success. The most crucial part here is differentiating them in order to utilize them effectively for your individual brand or business.
Public relations is the more personal part of your business. The mission of your PR strategy should be to develop and maintain relationships with stakeholders for your business. The major key here is reputation and what the public thinks about your brand or business as a whole. You want the public to trust you, which naturally opens the door for better business and positive brand recognition. When professional athletes go out of their way to volunteer or donate to a charity that creates a dialogue about who they are as a person. The same goes for the business owner that goes out of their way to respond to the customer that gave them a bad review online. It may not have been a shining moment for their business but the responsive communication is great PR and allows anyone with the ability to read their post or hear about the customer’s experience to witness their professionalism.
Letting the public get to know you allows you to start a conversation that lets you learn a little more about them and that’s how beneficial business relationships are born. I’m not just talking about current or potential customers though. I’m talking about building those relationships with the media, the community, with investors - anyone that could get a glimpse of your brand. You want to show people that you’re real and that you can be trusted, not just another label that wants to take their money. These relationships take time to build and indirectly affect your bottom line. With public relations, you earn your media and maintain strong relationships that create the optimum climate for your business to grow, which makes marketing much easier.
Marketing is your more direct approach. The purpose of marketing is to get your product or service in front of current and potential customers. It’s a more proactive approach to your business plan. You do communicate with your customers with marketing communications but it’s less about building a relationship and more about pushing your product. Good marketing still creates brand recognition just by getting your product in front of the public. When you post flyers for your business on social media that would be marketing. Rather than attempting to reach everyone, like public relations, your mission is to reach your target audience in order to help meet your sales goals, which directly affect your bottom line. Marketing is a big piece of the puzzle for your success but it has a more narrow focus on sales. Meanwhile, public relations plays a dual role in your business plan and affects both sales and marketing.
PR and marketing are two sides of the same coin. Consistently reaching your goals in both of these departments will bring your business to new heights. It’s important to know the differences between the two in order to know how to utilize them properly together and individually. You use the data you collect from both public relations and marketing to learn how to use them together to continue to grow your business and maintain positive relationships. The tricky part is finding the balance between the two.
Many businesses trip up by paying more attention to marketing alone and having lackluster PR. It takes time for good public relations to deliver results but it’s worth the work because it’s what sticks with the public the most. It’s very easy for one situation to leave a bad taste in people’s mouths and lose their trust in your brand, and trust is more difficult to get back once it’s gone. Leading Lady PR strives to help you maintain that balance and develop an individual plan for your business to grow and thrive. Our specialties like social media marketing and social media campaigns will help your business get in front of your target audience and build the relationships to garner your success. Don’t let our name fool you, let us help you reach your PR and marketing goals.