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Growth of Tech Public Relations

The Public Relations industry is steadily growing and changing, but one branch has stood out amongst the others as one of considerable growth as of late. This sector is, unsurprisingly, technology. According to the PRCA census of 2016, Tech PR is the leading candidate for growth in the coming years.

This shouldn’t come as too much of a shock, considering the technology-driven world we currently live in. We all know how it is; you get the newest piece of technology only to have something newer come out the next day. Technology has been at the top of any predicted growth conversation for the past few years.

Every day someone is discovering another problem that can be solved by the press of a few buttons. Improvements are being made and new ideas being tested every day, and the market reflects this, but a growing, evolving market isn’t solely responsible for this growth in PR.

No, the growth is so noticeable because it’s on both sides. With Millennials at the forefront of consumerism, a substantial percentage of buyers have grown up with technology at their fingertips for a good amount of their lives so far. The demand for technology is steadily rising, as consumers themselves find new tasks every day they wish could be made simpler and jobs that can be done more accurately with the help of some technology.

Users need newer, better tech and the tech companies are creating it, but are they on the same page? Are the available products and upgrades what the populace are looking for? This is where PR comes in. It is the job of public relations to facilitate communication between buyer and seller or company and patron.

PR pros are the ones who make sure the new demands are heard, and the new supply is spread. PR also helps to create loyalty between client and business which, for Tech companies, means customers are coming back for the next big thing solely on name and experience.

Who could be better for Tech PR than the Millennial Firm itself? Leading Lady Public Relations has the opportunity to be the best choice for Tech clients. As a company that prides itself on changing the game and jumping on trends, LLPR is naturally well prepared to tackle the tech sector. What technology clients should expect from LLPR is a PR company that is vigilant and knowledgeable of the current and predicted trends and growth of the market.

LLPR doesn’t stick to the old rules and patterns. With the perfect combination of marketing, digital communications, and public relations, LLPR has all the tools necessary to connect its clients to the world. With that being ever the more required for tech clients, it is even more important that LLPR sticks to its mission.
LLPR promises specific strategies, growth and longevity, awareness in the market and overall progress. With such a significant and growing market, these promises, if kept to the highest degree, could do a lot for business. Unique PR, a familiar name, and constant growth are important for any business, but right now Tech clients need these more than ever.

As the growth of Tech and in turn Tech PR continues to climb, an interesting observation can be made. Technology is a big category that can easily overlap with others. Tech PR can be said to have intersected other PR sectors as well, health or travel for example. Technology is all around us and used for just about everything so that the gray areas between what is tech and what is something else are bigger and grayer.

 

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Sources: 

http://www.prweek.com/article/1378485/tech-pr-predictions-2016

https://www.holmesreport.com/ranking-and-data/world-pr-report/research/growth-opportunities

http://www.prweek.com/article/1398168/prca-census-2016-digital-tech-health-among-areas-set-explosive-growth