Time Management Tips for PR Managers
It is no secret that sometimes it can be stressful being a Public Relations Manager. It requires lots of time and focuses when maintaining work and other responsibilities. In fact, according to CarreerCast, Public Relations managers have the seventh most stressful job in America as of 2012. It is a constantly moving career that never stops, as media is always working around the clock.
The business of Public Relations is like a train. It is continuously running, at this time delivering and picking up information. Trains don’t stop, and Public Relations can’t either. There are some tips and tricks for Public Relations managers to maintain order in the firm and, by extension, in their own lives.
Possibly the most important tip of all is to know what is truly important. One must prioritize their assignments and know what must be done first. Of course, there are some tasks that are more important than others. This will require critical thinking in deciding what is truly necessary and what can wait for later in the week. It will limit the frustrating overload when that work list just seems too large to handle. Prioritizing will save the frustrating workload from seeming too overbearing.
Consider keeping a calendar when projects are listed for due dates. Once the projects are ordered out to be completed, the next step is to keep a to-do list. Keep those prioritizing hats handy because making this list will need a manager to know the most important projects to finish first. Depending on the topic, a feature article is likely more important than a blog post, but it comes down to the manager’s perception.
Once it is known what needs to be done, next is to schedule how long it should take. How long does an assignment (blog post, feature article, etc) take to finish? Understanding one’s limitations are the second step to knowing what can and can’t be done in any amount of time. If a project typically takes an hour to complete, do not schedule thirty minutes to complete it. Know your boundaries. Of course, this is the whole meaning of time management. Biting off too much to chew is a fatal accident that will only set one up for failure in the long run when tasks are too hefty to be completed in a timely manner. A set daily and weekly schedule are important to dividing and conquering the workload. This could lead to the top evil of management, but strict dedication can avoid it.
Procrastination is the ultimate devil for a Public Relations manager. Work is more thorough and of a higher quality when enough time is given for it to be completed. Using “down time” to complete tasks that are coming along behind schedule is a great way to catch up on work. Really it just requires a comfortable mediation in finding a niche as a writer and manager. This is a double-edged sword, however. While procrastination is one of the worst acts a manager could take action in, pushing too hard can cause the same result. According to HuffPost, a survey of 1,139 employees found that 76% of them work while tired, and 15% have fallen asleep at work. This makes the quality of work fall, of course. Most are awake when they should be sleeping at night due to stress. With Public Relations being one of the most stressful jobs in the working world, it is probable to assume that many PR managers are running tired. Finding the middle ground between procrastination and overworking is the next key to managing time effectively.
The greatest and most important part of a Public Relations manager’s day consists of deadlines. Everything has a deadline that must be met. Everything mentioned here, when combined, can make life much easier when seeing what must be done. Prioritizing tasks will help in making to-do lists and calendar markings of what needs to be finished first. In a way, it simply comes down to organization and structure to a manager’s life. It even extends into personal life, as stress and fatigue can be equally as dangerous as chaos in schedules. Everything in life is a less than perfect formulation of circumstances, that must be precisely placed. In doing this, one can almost ensure an easy, or at least less stressful, Public Manager working experience. Suddenly, there is time for projects and believe it or not, time to sleep!
Beechler, Lydia. (2017). 5 Time Management Tips for PR Pros. Retrieved from: https://www.blastmedia.com/2016/07/14/5-time-management-tips-pr-pros/
Salatto, Frank. (2012). Six Time Management Tips from PR Pros, for PR Pros. Retrieved from: https://www.cision.com/us/2012/08/six-pr-time-management-tips/