Why Public Relations Needs a Makeover
Fun fact: public relations have been around for a pretty long time - I’m talking since the 18th century. From the first use of the printing press to the birth of Twitter, businesses have been trying to reach out to the public and build their brand name. But over time public relations have grown into more than just advertising, it’s become a relationship between brands and consumers.
Public relations is how your favorite brands become your favorite brands. Businesses with good PR know their target market and communicate with them enough to know what they like and what they don’t like. In today’s society, there are so many ways to for businesses to connect with possible customers, whether it’s magazines, emails, or Facebook posts, small businesses could get lost in the shuffle. In order for you to stand out amongst the masses, you need to have effective public relations, which is constantly evolving in our technologically fueled society. With so many forms of social media, blogs, and websites it’s important to be on top of your game or risk getting left behind.
Public relations has shifted from solely paper and ads. It’s had to grow and shape itself after the constantly changing market. Today’s consumers need more than just catchphrases and pretty pictures; they want a reason to believe their money isn’t going to waste by investing in a business they feel they can connect with. The best way to establish a loyal customer base is to create consistent communication. Traditional PR may bring you a form of success with brand awareness and provide new customers through commercials or newspaper ads. But you gain and keep new customers with effective PR like blogs, podcasts, and posts on social media.
Public relations needs to maintain a certain level of edge, passion, and creativity. It also needs to be familiar with all levels of social interaction to reach different levels of communication. Look, I’m not knocking the print industry; I can respect a good ad. But the problem with only using traditional PR methods is the amount of time it takes to get your brand name out there in the first place. Print publications take time, and we know time is money, so hyperlinks are here to solve that problem. Posting links to your site provide an easy way for potential customers to discover your product and get in touch with you. And the number of potential customers is steady and growing. According to bigcommerce.com, 80% of Americans with internet access have made an online purchase within the last month and e-commerce is growing 23% every year.
Those numbers don’t lie, modern public relations is a winning move because that’s where your buyers are.
In 2017 more than a quarter of the U.S. population is made up of millennials, which is the generation born between 1982 and 2000. That’s millions of people, and 67% of them prefer to shop online. It’s important to know your audience and understand what makes them tick, especially with the most diverse and vocal generation. While traditional PR allows you to reach your potential customers on a large scale it doesn’t provide the buyer with the same confidence in your brand as other brands that effectively utilize modern public relations.
The key to expanding your business rests on the shoulders of your customers and whether they support you enough to share with other people. With multiple social media sites and a multitude of blogs created to vocalize individual opinions and tastes it’s faster and easier to gain more brand awareness through your customers alone. In our constantly changing market, the goal is to effectively connect with as many people as you can in as little time as you can and expand your target market. The only way to do that is through modern public relations.
The balance a business needs to achieve success in 2017 can be fragile but it can also be a massive success. Every brand you can think of that’s successful right now achieved that success in part due to good public relations. Businesses that have survived for centuries were able to find their balance and evolve with each generation of marketing. But one of the best things about modern public relations is that it’s not exclusive. Anyone from a handmade artist, small business owner to CEO can incorporate public relations into their marketing strategy to help their business grow, the hard part is setting you apart from the crowd. Leading Lady PR is the firm you want beside you. Not just because social media marketing, blog management, and communications is our specialty but also because we are a firm familiar with millennial marketing trends. We are The Millennial Firm, and our job is to guide you through the mass of content and make your business shine on every platform. Let us help you lead the way with modern PR.