The term "public relations" doesn't sound like the most interesting thing to someone who isn't familiar with it. But for those of us who understand the business industry, it's a hot topic that still doesn't seem to be fully understood. There are plenty of misconceptions about what PR is, from free advertising to even, unnecessary. See, what I did there was give you an example of what public relations is not.Read More
Gaming is a very high traffic hobby throughout the world. It, like music, film, and art, is a form of escapism for its users. The oldest forms of video gaming, like Atari’s Pong, all the way to more modern ones, like Call of Duty, keep the world occupied and entertained. Public Relations in gaming is a relatively obscure career path, like music PR, in that not many people consider it as a necessary job. People still buy the games, right? Yes, the games are still purchased at massive levels, but the competition is also higher than ever. With every company trying to break the newest ground in areas like Virtual Reality, Public Relations comes into the game when thinking of things like marketing and public image. In some cases, PR experts even save the day when things go wrong.
Let's face it. No matter what your business, corporation or organization is, you need to have good public relations and marketing. It's easy to tell you to do your research and use them to your advantage to make sure your brand makes a positive impact on your target audience. Sure, I could tell you that, and leave you to discover what the best ways to do that would be. The business world can be a lot like the Hunger Games. You do your best to find your way but the statistics show the majority of small businesses don't make it. But our job at Leading Lady is to help you win the Games, and I'm about to give you the top five of tools you need to help you come out on top.Read More
You know those products that claim to be one size fits all? I don't trust them. Why do you ask? Because, in my experience, one size fits all items never fit me the way I want them too. The same goes for your marketing and public relations efforts. If you treat your consumers like they're all the same you will never achieve optimum opportunities for success. There's nothing cookie cutter about a productive marketing strategy because there's nothing cookie cutter about your target audience. No matter what you're trying to sell you need an audience to get behind it and you need to know the group you're marketing to. Considering the U.S. population is primarily made up of three generations: the Baby Boomers, Generation X, and Millennials, you're going to need just as many ways to successfully reach the consumers you want to reach in order to build beneficial relationships with them and create brand loyalty.
Anyone who has kids knows the power of a toy commercial. Once a kid sees what they really want, they don't stop until they get it. This is why a lot of the marketing for children’s products is tailored right to the children. It makes sense. Make the kid want it enough to bug mom and dad until they fork up the money. This works with more than just toys, too. In many households, kids are at the forefront of a lot of family decisions, including where to eat, where to shop and where to go for family outings. If the baby’s unhappy, everyone is unhappy.
Publicity is everywhere. If you've seen a commercial on TV, heard one on the radio, or scrolled past an ad on Facebook you've witnessed publicity in action. Dictionary.com defines publicity as "extensive mention in the news media or by word of mouth or other means of communication." That means if you've seen or heard something about any kind of business or service, that business or corporation has effectively reached you through their publicity strategy. Every business no matter its size has to have a strategy to handle publicity because as easy as it is to create publicity it's just as easy for it to work against you. In order to be successful and stay relevant, you have to know the means of publicity that works for your business and gives you the best opportunity to raise brand awareness in the least amount of time.Read More
Almost everything we do requires communication. Whether you're ordering your morning cold brew or emailing your client list - clear, effective communication is key to getting the results you want. Corporate communication works in the same way. But if you don't strategize to get positive results you could end up with a situation that's worse than the wrong order of coffee. Effective corporate communication relies on the cooperation of everyone associated with your business internally and externally. The importance of having clear, consistent communication on both internal and external levels is sometimes overlooked by new businesses, but if you are going to succeed you're going to want to read this.Read More
Building a business and keeping it relevant is not for the faint of heart. You need tenacity, consistency, and a really, really good plan. And each part of that plan needs to function a lot like the gears of a clock, smoothly and effectively. If one thing is out of place, it could cause a malfunction, or worse, it could fall apart. Successful business owners know that it takes more than just a great idea to make their business last. They need to think long-term rather than focus solely on the tasks in front of them in order to reach more concrete goals. Reaching those concrete goals means you've got concrete results and a solid business plan.Read More
Generational trends are bound to change, and quickly. They are constantly fluctuating and PR needs to follow. In the coming years, we are going to see new and surely innovative trends, but they don't have to be a surprise. Past trends are a great way to predict future ones.
Public relations is a very important part of growing and maintaining a business, so it is imperative to be doing one's best and not making avoidable mistakes. The best way to avoid these blunders is to know the most commonly made mistakes. If you know what brings down most businesses, you have an advantage when it comes to staying at the top of your PR game.
Erica wants to break the mold of traditional PR, which is why we consider ourselves The Millennial Firm. During our interview, I asked her to go into detail about what that meant. "I wanted to do something different. We don't typically go your normal way. Traditional PR strays away from things like Facebook Live or Instagram Live. I want to take that risk." Every successful business, no matter the size, has been built from the ground up by someone who was willing to take the proper risks and make the right choices.Read More
Customer service is a cycle give and take a business and a consumer. Not only does that mean that there needs to be a certain level of transparency between the two, but also a level of loyalty. A happy customer is more likely to recommend a business to friend or family member, and even more likely to return. This in mind, there are many different things that can affect the customer’s satisfaction, which can make or break an industry.Read More
Here’s a fun fact: every month roughly 550,000 people become an entrepreneur. You read that right. That’s hundreds of thousands of people a month starting their own business with hopes of being successful. Here’s a not so fun fact: 80% of entrepreneurs fail within the first 18 months. You know that one little building in your hometown that is always changing into a new business? One year it’s a bakery, the next year it’s a boutique and then, somehow it ends up becoming a mattress store. Sure, maybe I’m speaking from personal experience as a confused consumer but the point is, you don’t want to be one of those 8 out of 10.Read More
When you’re starting a brand or business the most important things you need to do is create a conversation about your product or service. Those conversations help develop a good reputation, which brings in new customers and continue to impress loyal customers. There are two main ways to do this: public relations and marketing. It’s very easy to look at these two things as two separate entities but it’s just as easy to intertwine them. The truth is, while marketing and PR are often integrated into the same strategies their missions and goals are different.Read More
There are aspects of a brand that invokes pictures and thoughts in the minds of consumers and customers. But a brand image is more than a logo or catchphrase what consumers know your business by. It is the face of your profession.Read More