Posts tagged social media
How to Deal with Mass Media

While many can confuse the two, Public Relations and Mass Media are not the same thing. They are similar, in the way they both reach the masses through modern technology (television, phones, social media), but the practices are two totally different entities. Some say that with these increases in technology and society’s standards, that the lines defining the two are becoming blurred. 

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10 Common Social Media Mistakes to Avoid

Almost every business you can think of right now has a social media account. From Lush to Wendy's and thousands of businesses in between owning a social media account for your business is essential to reaching your target audience. It allows you to engage with your existing customers, learn more about them and provide unlimited opportunities for your business to be shared. 

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Using Twitter as Public Relations Tool & Why its an Asset

Twitter is a social media like Facebook, Myspace, and all the other media platforms that have come and gone in trending over the years. Still, somehow, it has become the preferred form of contact to the public for everyone from Journalists, Actors, and Musicians to yes, you guessed it, Public Relations Experts among others. Perhaps Twitter has recognized this, as is reflected in the recent change in maximum character count in posts. 

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Best PR Campaigns of 2017

2017 has been quite a year. Whether you thought it was a complete dumpster fire or you were just happy to get through it, I’m sure it will be remembered for many things; successes, failures and the lessons we can learn from them to benefit our future. Learning from data and decisions from the previous year is something that successful business owners must do in order to improve their odds of success in the coming year.

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The Affect Social Media has on Public Relations

Some would say that social media is changing public relations, but what is really happening is that it’s changing the way public relations is done. The goal is still the same, but the route is now different. Connections and communication have always been the main idea of PR, but social media, right from the beginning, has completely changed how we connect and communicate, so naturally, that extends to PR as well. 

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Millennial Marketing: It's What We Do

Running a successful business in 2017 means winning over the largest generation that gets the most side-eye, the Millennials. A major misconception about Millennials is that we’re impatient. But the thing is, living as the generation that grew up with technology at their fingertips creates a certain mindset. We don’t have to send a letter we can text. We don’t have to go the bank it’s on our phones. The truth is we’ve grown accustomed to finding what we want at high speeds with our phones, laptops, and tablets we tend to keep on us at all times. This is good news for businesses because each of those screens provides a multitude of opportunities to reach consumers.

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The Importance of Understanding a Clients Background

Knowing the background of a Public Relations client is critical to understanding their story. Understanding is half of the battle because next comes interpreting. Sometimes the path to comprehending a client’s account is through openness and research. Without transparency between the client and the Public Relations firm, there can be a difficulty in understanding the intended message.

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The Perks of Social Media Marketing

Social Media - it’s like the final frontier of marketing, reaching far and wide to almost every corner of the world. The benefits for businesses on social media are practically endless. Look, not taking advantage of the social media movement is like not taking advantage of the newly invented Internet and only using newspaper ads. That doesn’t sound like a good business move because it’s not. The same way turning a blind eye to social media isn’t a good idea.

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What is Public Relations and Why Your Business Needs It

You did it. You took a risk, put the time in and created a business you’re passionate about. The problem you’re facing now is getting your passion to the masses. Maybe you’ve been doing this for a while, and you want your business to last. Perhaps you’re launching your business, and you need it to grow. Whether you’re new at this or not, you want to be successful and stay that way. Chances are if you’re in any kind of business you’ve heard marketing could bring you that success. You see the ads, the billboards, the endless banners in all your free apps -all effective advertising tactics. But the mistake many businesses make is overlooking public relations, which plays an equally as important role in the success and longevity of a business. 

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Goodbye Traditional Public Relations, Hello New Wave Public Relations

Social media and trendsetting is so new to public relations that their effects on it are only just beginning to be seen in recent years. L.L.P.R. has remained determined to this since its founding and will continue to lead the evolution of public relations to perfect the relationships between the firm, client, and public. So now it is truly time to say goodbye to traditional PR and hello to the new wave!

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