Posts tagged publicity
The History of African Americans in Public Relations

Public relations plays a major role in the business industry. The process of communicating and interacting with the consumer base has been an essential goal for corporations and small businesses alike for centuries. But before PR pioneers such as Bayard Rustin, Ida B. Wells, and Patricia Tobin - just to name a few, diversity in PR was practically nonexistent.

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What To Know About Publicity

Publicity is everywhere. If you've seen a commercial on TV, heard one on the radio, or scrolled past an ad on Facebook you've witnessed publicity in action. Dictionary.com defines publicity as "extensive mention in the news media or by word of mouth or other means of communication." That means if you've seen or heard something about any kind of business or service, that business or corporation has effectively reached you through their publicity strategy. Every business no matter its size has to have a strategy to handle publicity because as easy as it is to create publicity it's just as easy for it to work against you. In order to be successful and stay relevant, you have to know the means of publicity that works for your business and gives you the best opportunity to raise brand awareness in the least amount of time. 

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