Posts tagged millennials
The Importance of Video

Videos are making a lot of noise in the business industry. YouTube is the second most popular social media site in the world right now and there’s a good reason why. People like videos and they want more. In a time where everyone wants everything done in record time, video content fits snugly into the fast-paced lives of most of the people you’re trying to reach. 

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PR Tips and Tricks for Emerging Musicians

It can feel very intimidating when facing the world as an emerging musician. It is a massive pool of talent that is already difficult to enter, and even more so when it comes to promotion of your image. Initially, it can seem impossible when starting off on your own. But fear not, because there are some tips and tricks emerging musicians can use to help their own public relations efforts.

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Indie Gaming Public Relations

Gaming is a very high traffic hobby throughout the world. It, like music, film, and art, is a form of escapism for its users. The oldest forms of video gaming, like Atari’s Pong, all the way to more modern ones, like Call of Duty, keep the world occupied and entertained. Public Relations in gaming is a relatively obscure career path, like music PR, in that not many people consider it as a necessary job. People still buy the games, right? Yes, the games are still purchased at massive levels, but the competition is also higher than ever. With every company trying to break the newest ground in areas like Virtual Reality, Public Relations comes into the game when thinking of things like marketing and public image. In some cases, PR experts even save the day when things go wrong. 
 

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Reaching Generations Through Public Relations and Marketing

You know those products that claim to be one size fits all? I don't trust them. Why do you ask? Because, in my experience, one size fits all items never fit me the way I want them too. The same goes for your marketing and public relations efforts. If you treat your consumers like they're all the same you will never achieve optimum opportunities for success. There's nothing cookie cutter about a productive marketing strategy because there's nothing cookie cutter about your target audience. No matter what you're trying to sell you need an audience to get behind it and you need to know the group you're marketing to. Considering the U.S. population is primarily made up of three generations: the Baby Boomers, Generation X, and Millennials, you're going to need just as many ways to successfully reach the consumers you want to reach in order to build beneficial relationships with them and create brand loyalty. 
 

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What About The Little Ones

Anyone who has kids knows the power of a toy commercial. Once a kid sees what they really want, they don't stop until they get it. This is why a lot of the marketing for children’s products is tailored right to the children. It makes sense. Make the kid want it enough to bug mom and dad until they fork up the money. This works with more than just toys, too. In many households, kids are at the forefront of a lot of family decisions, including where to eat, where to shop and where to go for family outings. If the baby’s unhappy, everyone is unhappy. 
 

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Happy Birthday to Our CEO/Founder, Erica

 Erica wants to break the mold of traditional PR, which is why we consider ourselves The Millennial Firm. During our interview, I asked her to go into detail about what that meant. "I wanted to do something different. We don't typically go your normal way. Traditional PR strays away from things like Facebook Live or Instagram Live. I want to take that risk." Every successful business, no matter the size, has been built from the ground up by someone who was willing to take the proper risks and make the right choices. 

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Millennials Facing Professional Ethics in Public Relations

The time has finally come for Millennials to storm the workforce, although it is happening in a different way than previous generations have done. While professionalism is still revered among them, there is a certain open-mindedness to new opportunities, and in fact a purposeful search for them. However, in modern days with a public emphasis on remaining as broadly inclusive as possible, and not to “step on anyone’s toes”, many in the professional workforces find themselves hesitant to do and say what is truly on their minds when necessary. 

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Why Public Relations Needs a Makeover

Fun fact: public relations have been around for a pretty long time - I’m talking since the 18th century. From the first use of the printing press to the birth of Twitter, businesses have been trying to reach out to the public and build their brand name. But over time public relations have grown into more than just advertising, it’s become a relationship between brands and consumers.  
 

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Millennial Marketing: It's What We Do

Running a successful business in 2017 means winning over the largest generation that gets the most side-eye, the Millennials. A major misconception about Millennials is that we’re impatient. But the thing is, living as the generation that grew up with technology at their fingertips creates a certain mindset. We don’t have to send a letter we can text. We don’t have to go the bank it’s on our phones. The truth is we’ve grown accustomed to finding what we want at high speeds with our phones, laptops, and tablets we tend to keep on us at all times. This is good news for businesses because each of those screens provides a multitude of opportunities to reach consumers.

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