Let's face it. No matter what your business, corporation or organization is, you need to have good public relations and marketing. It's easy to tell you to do your research and use them to your advantage to make sure your brand makes a positive impact on your target audience. Sure, I could tell you that, and leave you to discover what the best ways to do that would be. The business world can be a lot like the Hunger Games. You do your best to find your way but the statistics show the majority of small businesses don't make it. But our job at Leading Lady is to help you win the Games, and I'm about to give you the top five of tools you need to help you come out on top.Read More
It’s the beginning of a new year. We’ve watched the ball drop, seen the fireworks and made our resolutions. The trick is actually keeping them. Those of us in the business industry know when we make resolutions for our business in the New Year we plan on making them happen. Success is about making goals and seeing those goals through by ensuring we take the appropriate steps to reach them. This is especially true for new business owners and entrepreneurs. Being the boss is both amazing and overwhelming. With great power comes great responsibility (shout out to Stan Lee) and that responsibility is heavy but it doesn’t have to crush you. That’s what public relations firms are for, we play hardball with you so that you can focus on reaching new heights with your business and we want to help get you there.Read More
It is no secret that sometimes it can be stressful being a Public Relations Manager. It requires lots of time and focuses when maintaining work and other responsibilities. In fact, according to CarreerCast, Public Relations managers have the seventh most stressful job in America as of 2012. It is a constantly moving career that never stops, as media is always working around the clock.
Three words are all it takes for these businesses to evoke thoughts of their companies and products in the minds of the public. Crisp yellow french fries, sleek comfortable workout gear and tasty little candies are all running through my mind without the company names even needing to be spoken.Read More