Posts tagged corporate communications
What Does Public Relations Really Mean ?

The term "public relations" doesn't sound like the most interesting thing to someone who isn't familiar with it. But for those of us who understand the business industry, it's a hot topic that still doesn't seem to be fully understood. There are plenty of misconceptions about what PR is, from free advertising to even, unnecessary. See, what I did there was give you an example of what public relations is not.

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Top 5 Communications Tools for Public Relations & Marketing

Let's face it. No matter what your business, corporation or organization is, you need to have good public relations and marketing. It's easy to tell you to do your research and use them to your advantage to make sure your brand makes a positive impact on your target audience. Sure, I could tell you that, and leave you to discover what the best ways to do that would be. The business world can be a lot like the Hunger Games. You do your best to find your way but the statistics show the majority of small businesses don't make it. But our job at Leading Lady is to help you win the Games, and I'm about to give you the top five of tools you need to help you come out on top. 

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What To Know About Publicity

Publicity is everywhere. If you've seen a commercial on TV, heard one on the radio, or scrolled past an ad on Facebook you've witnessed publicity in action. Dictionary.com defines publicity as "extensive mention in the news media or by word of mouth or other means of communication." That means if you've seen or heard something about any kind of business or service, that business or corporation has effectively reached you through their publicity strategy. Every business no matter its size has to have a strategy to handle publicity because as easy as it is to create publicity it's just as easy for it to work against you. In order to be successful and stay relevant, you have to know the means of publicity that works for your business and gives you the best opportunity to raise brand awareness in the least amount of time. 

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Importance of Corporate Communications

Almost everything we do requires communication. Whether you're ordering your morning cold brew or emailing your client list - clear, effective communication is key to getting the results you want. Corporate communication works in the same way. But if you don't strategize to get positive results you could end up with a situation that's worse than the wrong order of coffee. Effective corporate communication relies on the cooperation of everyone associated with your business internally and externally. The importance of having clear, consistent communication on both internal and external levels is sometimes overlooked by new businesses, but if you are going to succeed you're going to want to read this. 

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