Posts tagged branding
Best PR Campaigns of 2017

2017 has been quite a year. Whether you thought it was a complete dumpster fire or you were just happy to get through it, I’m sure it will be remembered for many things; successes, failures and the lessons we can learn from them to benefit our future. Learning from data and decisions from the previous year is something that successful business owners must do in order to improve their odds of success in the coming year.

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The Importance of Understanding a Clients Background

Knowing the background of a Public Relations client is critical to understanding their story. Understanding is half of the battle because next comes interpreting. Sometimes the path to comprehending a client’s account is through openness and research. Without transparency between the client and the Public Relations firm, there can be a difficulty in understanding the intended message.

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