The Importance of Understanding a Clients Background

Knowing the background of a Public Relations client is critical to understanding their story. Understanding is half of the battle because next comes interpreting. Sometimes the path to comprehending a client’s account is through openness and research. Without transparency between the client and the Public Relations firm, there can be a difficulty in understanding the intended message. It is true that Public Relations is truly the best and most efficient way to introduce the world to a client. Through these sources, customers come to know the best side of the client. With all the necessary information, a Public Relations writer can turn the story or message into a feature that will strive in longevity and create a buzz to last a while in the evolving markets.

                  Translating a client’s message into a feature is no small task. It requires dedication and readiness to tell a story. A feature is something that can be utilized to reveal an anecdote. Its purpose is to use creative detail to flow the story to the reader to inform. Since a feature is much longer than a basic, traditional article, there is a demand for more information from the client to ensure accuracy and length. This requires the fully relevant background information about the client not only to provide their story be told but that the public receives the most honest information. With genuine and extensive information, a company’s image can become active and last throughout trends and eras of change. Consumers prefer factual and recent material on Public Relations clients, and a feature is the greatest way to fulfill that request.

                  The plain fact stands that the more information that is given to the Public Relations writer, the more efficient the feature article will be. These stories and coverage will turn a new business into a successful one if given the proper tools to do so. Through a Public Relations firm, the feature is objective and authentic. In 2014 Fast Company conducted a survey that asked consumers what it is they look for in a reliable and spending worthy brand. The number one thing that consumers wish to see their money go towards is the honest communication of their products and services. This is extended into the company’s press releases and Public Relations ventures. Total transparency and authenticity is the greatest way to reach the masses. It is with this integrity that a feature article would provide the greatest way to promote the company to the public.

                  Everyone has a story to share. Feature articles are one of the best ways to do so. They are fantastic tools to reaching the masses quickly and more efficiently. The message must be delicately thought out so that the Public Relations firm can convey the client’s story in the greatest way that it will be positively accepted by the public. In fact, if given the proper amount of background information, a feature article could be the starting point for building that powerful public image of the business or company. The requests of daily media for some companies can seem overwhelming, and a feature article could be a fantastic way to let everyone know that they are all about.

                  To go a little more in-depth, Maud Davis explains the power of a feature article very clearly and accurately. It is described as features used to inform, educate, inspire, entertain, and also enlighten. This cannot be done without the proper amount of background information from the client to the Public Relations writer. There are many aspects to creating an effective feature. It intends to create a story about a business or company that the people will enjoy and understand. It is less about a particular aspect of an organization, and more focused on how to portray them to the best of the public. It is no issue to create a story, but with the right amount of information, a Public Relations writer could take what a client provides and help to build their image. Providing enough information is vital, and for a company that looks to succeed in Public Relations endeavors, a feature is one of the greatest ways to achieve that.

Source Links:

Bergstrom, Guy. (2016). What Is Public Relations, and How Do You Do It? Retrieved from:

Beattie, Geoff. (2014). The Number One Thing Consumers Want From Brands? Honesty. FastCompany. Retrieved from:

Davis, Maud. (2013). Writing a Feature for PR. Maud Davis. Retrieved from: